Invitation-only business OS for beauty pros

Your talent earns it.
PRIVATE protects it.

Stop losing money to forgotten deposits, untracked packages, empty cancellations, and clients who disappear between appointments. Run the book you chose—without giving your whole life to it.

Join PRIVATE · $39.99See it inside
More than scheduling

Your business should support your life—not consume it.

Your calendar may be full while money still slips through the cracks. PRIVATE shows you what is booked, what was paid, what is owed, who needs to rebook, and where your next opening is hiding.

No public marketplace. No clients moving themselves around your life. You decide who enters your book, when you work, what you earn, and which hours stay yours.

The quiet money leaks

One missed fill. One forgotten deposit. One empty slot. It adds up.

PRIVATE catches what gets lost between the service and the spreadsheet.

Built for the solo beauty professional who is done being the receptionist, bookkeeper, reminder system, and tech support department.

Protect revenueKnow what is owed.

Deposits, packages, checkout, and cash collected stay connected to the appointment.

Protect retentionNever lose the next visit.

Standing rotations and rebooking visibility help regulars remain regulars.

Protect your lifeYour availability is not public property.

Invitation-only access keeps your book controlled and your boundaries intact.

01 · DESIGN

Build the book you actually want.

Start with your income goal, services, capacity, workdays, and protected time.

02 · RUN

Move through your day with clarity.

Appointments, recurring rotations, packages, payments, requests, and reminders.

03 · KNOW

See what your business is telling you.

Booked value, cash collected, open capacity, retention, and future revenue.

04 · PROTECT

Keep the life you are building for.

Block your time, hold your boundaries, and stop giving every open hour away.

A first look inside

Quiet control. Powerful numbers.

One calm command center for the details that shape your income and your peace.

PRIVATE dashboard, calendar, clients, Book Builder and Money screens
Invitation only

Your clients feel cared for. Your calendar stays yours.

Invite the people you choose into a private experience built around their relationship with you.

01
Standing schedules
Recurring appointments without rebuilding your calendar.
02
Packages
Sell, track, and redeem visits without losing the money trail.
03
Thoughtful reminders
Email and text alerts with client consent.
04
Protected time
Your days, vacations, admin time, and boundaries stay visible.

“I wanted a business that could grow without asking me to disappear inside of it.”

Built from real life

PRIVATE began with a working beauty professional who needed more than another calendar. She needed privacy, honest numbers, protected time, and a system that understood the relationship behind every appointment.

So we built the operating system she wished already existed—intentional, invitation-only, and designed around the whole woman behind the business.

Built alongside working beauty professionals. Operated by Asiti LLC.

One recovered appointment can pay for the month

PRIVATE Pro

The operating system for independent beauty professionals who want more control—not more admin.

Private client book
Calendar + recurring rotations
Packages + payment tracking
Email + text reminders
Revenue forecasting
Protected time
$39.99 / month

Simple monthly pricing. Designed for the solo professional.

Join PRIVATE
PRIVATE early access

Your book.
Your income.
Your life.

Stop carrying your whole business in your head. Let PRIVATE hold the details while you do the work only you can do.

Request an invitation