Effective September 13, 2026

Privacy Policy

PRIVATE, operated by ASITI LLC ("PRIVATE," "we," or "us"), provides business-management, scheduling, client-management, and payment tools for independent professionals. This policy explains how we collect, use, disclose, and protect information.

Information we collect

We may collect account and contact details, business information, client and appointment records entered by professionals, transaction metadata, support communications, device information, and usage data. Payment-card information is collected and processed by Stripe. PRIVATE does not store full card numbers or banking credentials.

How we use information

• Provide, secure, and improve PRIVATE.
• Process account onboarding and facilitate payments through Stripe.
• Send service messages, respond to support requests, and prevent fraud or misuse.
• Comply with legal, tax, accounting, and regulatory obligations.

Professionals and their clients

Independent professionals control the client information they place in PRIVATE and are responsible for providing any notices and obtaining any permissions required by law. We process that information to provide the services requested by the professional.

Sharing

We may share information with service providers that help operate PRIVATE, including Stripe for payment processing and banking onboarding, infrastructure providers, and professional advisers. We may also disclose information when legally required, to protect rights and safety, or in connection with a business transaction. We do not sell personal information for money.

Appointment messaging and consent

When you opt in, PRIVATE sends appointment and transaction text messages for your service provider using messaging providers such as Twilio. We process your mobile number, messaging preferences, consent timestamp and source, and message delivery or failure information to send requested messages, honor opt-outs, and document consent. Text consent is voluntary and is not required to book or purchase a service.

Mobile numbers and text-message opt-in consent are not sold or shared with third parties or affiliates for marketing or promotional purposes. We may share this information with service providers solely to deliver and administer the messaging service and honor your choices. Other sharing provisions in this policy do not permit sharing mobile opt-in data for marketing.

You can manage appointment email and SMS preferences in your client portal. Reply STOP to stop texts or HELP for help. Essential account messages and transaction receipts may still be emailed. Message frequency varies; message and data rates may apply. See our Terms.

Retention and security

We retain information for as long as reasonably necessary to provide the service, meet legal obligations, resolve disputes, and enforce agreements. We use administrative, technical, and organizational safeguards, but no system can guarantee absolute security.

Your choices

Account owners can initiate deletion inside PRIVATE under Control → Account & Data. The app shows the processing deadline and sends a completion email. You may also contact us to request access, correction, or deletion of eligible personal information. Some records may be retained where required by law or necessary for security and payment reconciliation.

Children

PRIVATE is intended for business users and is not directed to children under 13.

Changes

We may update this policy and will post the revised effective date here.

Contact

Email support@byprivatecollective.com.

This policy describes PRIVATE’s current launch-stage practices and may be updated as features and jurisdictions expand.